Boehringer Ingelheim is a global leader in the pharmaceutical industry, committed to improving human and animal health through innovation. As a key creative partner for Boehringer Ingelheim México, our goal was to enhance awareness among doctors and provide better support tools for patients and their caregivers.
Working closely with Marketing, Medical, and Internal Communications teams, we faced a unique challenge:
🔹 Cutting through the noise in a highly competitive industry.
🔹 Balancing creativity with strict pharma guidelines to create materials that stood out.
🔹 Adapting to post-pandemic communication to re-engage both doctors and internal teams.
As a creative and design lead, my role extended beyond execution—I actively shaped the conceptual and visual strategy of each project, ensuring every campaign had a strong creative foundation that guided all adaptations. We worked under strict brand guidelines, but always found innovative ways to push boundaries for greater impact. The success of our approach was reflected in how doctors and Boehringer teams started recognizing and resonating with the creativity behind each campaign. To ensure effective communication, we tailored both language and visuals based on the audience, whether doctors (scientific, precise messaging) or patients (empathetic, accessible design).
1. Website Development
We designed and launched custom-built websites using the GDS system, becoming the first agency in Latin America to implement this framework for Boehringer.
2. Patient Support Program - BIDA
One of our most impactful projects was BIDA, a patient support initiative named as a play on words:
BI (Boehringer Ingelheim) + DA ("gives" in Spanish) → "BIDA" (a nod to "vida," meaning life).
The campaign’s creative concept and branding were so successful that it became the blueprint for all future patient support programs.
3. Internal Communication & Post-Pandemic Engagement
After the pandemic, helping employees reconnect with the company was essential. We crafted internal campaigns designed to bring back a sense of normalcy and engagement, ensuring that Boehringer’s teams felt supported during the transition.
4. Creative Campaigns for Doctors & Awareness Initiatives
With each campaign, we focused on building stronger recognition for Boehringer's treatments among healthcare professionals. By combining high-impact visuals, storytelling, and clear messaging, we helped improve engagement and positioning in the medical community.
🎯 Stronger engagement from both doctors and internal teams.
🎯 Better positioning of Boehringer's treatments within the medical field.
🎯 Recognition and expansion of creative work, leading to more collaborations across different Boehringer teams.
(Metrics remain under NDA, but the impact was clear through continued partnerships and campaign success.)
Pharma design is a challenge, but when working with a team truly focused on patient well-being, the results go beyond just visuals—they make a difference.
